The practice on Chavchavadze Avenue

Switchmatrixbase exists because sales meetings in Georgian trading companies still spend their first twenty minutes arguing about whether last month was up. The total is rarely the useful number. The useful number is which channel moved, which territory carried the discount, and which handful of accounts now represent an uncomfortable share of the book.

The practice opened on Chavchavadze Avenue after Nino Beridze left in-house commercial control. The work she had been doing for one distributor — cleaning invoice lines, drawing the cuts the Monday meeting could actually use, and sitting with the head of sales — turned out to be the work other importers and wholesalers wanted done from outside.

How we work

We take the extract you already have. We do not begin by asking you to recode five years of history. If the file is thin, we say so in a quality-check note and we draw only what it can carry. If the file is rich, we still keep the pack short. A commercial director who has to brief owners on Friday does not need forty pages of courtesy charts.

Briefings are small. The person who owns the sales meeting should be in the room, with one colleague who knows the accounts. We will not perform for a gallery.

Values we will not decorate

We do not smooth a bad month to protect the atmosphere. We do not invent a region the ledger cannot name. We do not sell a second study by frightening the room with a chart that the extract does not support. When we are unsure, the page says we are unsure.

Georgia, and the room we sit in

Most of our work is with companies that sell inside Georgia and, sometimes, into Armenia or Azerbaijan through the same ledger. The office is at Level 7, 58 Chavchavadze Avenue, Tbilisi 0179. First conversations are held there, in your office, or by video if the commercial lead is on the road. We write and brief in English or Georgian; the pack language is agreed at intake.