How a Switchmatrixbase briefing runs
The briefing is the hour in which the pack has to be spoken. It is not a lecture and it is not a performance for a large audience.
A briefing is included with the Sales Intelligence Report and with monthly and channel work. A Visual Sales Pack can add a short walk-through; it is not the same sitting.
Where we meet
In Tbilisi we use a quiet room at Level 7, 58 Chavchavadze Avenue, or we come to your office if the commercial files cannot leave the building. Video is offered when the lead is travelling. We do not brief from a car or a trade-fair stand; the pack needs a table.
How to prepare
Read the PDF once before the sitting, in private. Mark the two pages you disagree with. Bring the colleague who will argue with the territory cut. If the extract was incomplete, say so at the start rather than halfway through page six.
If a board meeting follows the same week, tell us at intake so the pack language matches the audience. We can prepare a shorter owner version; we will not invent a second set of numbers.
After the room
You receive one revised pack. New work that needs a fresh extract is quoted separately. To put a briefing on the calendar, write to the practice with two proposed dates and the reporting work you have in mind.
Who should sit
The person who owns the sales meeting, plus one colleague who knows the accounts. Owners may join a flagship briefing. A dozen area managers will turn the hour into a tour of grievances; that is a later walk-through of the same pack, not the first sitting.
How long
Ninety minutes for a Sales Intelligence Report. Forty minutes for a monthly sitting. Sixty minutes for a channel review. We keep a clock on the agenda. Pages that the room has already accepted are not revisited to fill the time.
What is on the table
Printed packs if we are in Tbilisi, or a shared PDF if we are on video. The agenda is numbered to the pages. Phones stay down during the exception list. We will not skip that list to reach a more comfortable chart.
What we will not do
We will not run a motivational session. We will not take questions that ask us to guess next quarter. We will not defend a page that the extract cannot carry; if the room finds a hole, we mark it and fix it in the revision.